SEO vs. Separate Platform Exposure

Robbie Newport
4 min readOct 13, 2023

Strategy to get article views

Photo by Justin Morgan on Unsplash

I’ve been blogging now for 13 years and strategy has always been top of mind. Getting views to your articles and posts is half the battle, and if it isn’t happening, blogging seems like a waste of time.

Search Engine Optimization (SEO) sounds smart and helpful, yet how does it really help bloggers and article writers? I’ve come to the conclusion that for most writers, it plays a very minor role in getting views.

I’ve had some success in getting traffic from Google searches (which is mostly what SEO is about), yet it was only because a big publication mentioned my article in one of their articles (mocking it). Whatever the reason for the mention, it still helps me get views from searches even a decade later.

Besides this anomaly, I’ve had very little success generating views to my articles from searches. Unless you are writing exclusively for one site and about a specific topic, SEO isn’t as important as writing for separate platforms.

My strategy has gone through phases of syndicating and not, as it does create this SEO problem of duplicate content. Searches don’t like duplicate content, so writing exclusively is the best SEO strategy unless writers can syndicate it somewhere with a large audience that will bring them views.

Like I said before, if the articles have a specific topic that doesn’t have a lot of competition from bigger websites, then it makes sense to write exclusively for that website and not syndicate. If the articles are quality, they have a good chance of showing up in searches and driving organic traffic to the site.

Otherwise, if the articles are more generalized and about topics that have a lot of competition, then syndicating to separate platforms for exposure makes more sense.

Each platform has its own unique user base, although some will cross-pollinate, they will generally choose to spend most of their time on one or the other. Syndicating your articles to those platforms will expose them to that audience, in the measure of your following and status there.

So instead of trying to desperately drive traffic to your articles through organic search, the game is to build up followings at separate platforms to then…